Banglalink, a digital communications service providers in Bangladesh, has officially launched Toffee, a digital entertainment platform, to provide customers with an exciting opportunity to enjoy a wide range of high-quality entertainment content.
Toffee was launched by Sergi Herrero, Group Chief Operating Officer, VEON, the parent company of Banglalink. Also present at the launching ceremony were Taimur Rahman, Acting CEO and Chief Corporate & Regulatory Affairs Officer, Banglalink, Upanga Dutta, Chief Commercial Officer, Banglalink, Asfar Khair, Chairman, Bengal Broadband Ltd., Iftekhar Zaman, CEO, Nexdecade Technology Pvt. Ltd. and other senior members of the organizations.
Accessible through an app and a website, Toffee has come up with the highest number of TV channels ever made available on a single digital platform in the country. Currently, 60 local and international channels are available on the platform, and more channels will be made available in future. Some channels will be available for free, whereas users need to subscribe for watching the premium channels. Along with watching popular TV channels, users can enjoy the contents of different categories such as music videos, dramas, movies and get earning opportunities by submitting their own contents on the platform. The android version of the Toffee app is available in Google Play. Initially, all users will enjoy one month of free subscription. After the expiration of the trial period, users need to subscribe to watch the premium contents. Subscription starts from BDT 3.00/Day.
Upanga Dutta, Chief Commercial Officer, Banglalink said, “Banglalink has introduced this digital platform considering the growing trend of content consumption on digital devices. The seamless streaming and simple user interface of the platform will surely heighten users’ experience of watching and discovering the contents of different categories. Furthermore, they can earn by submitting their created videos on the platform, which is first of its kind in the country. We are confident that it will receive good responses from users. In the coming days, we will add more values to this platform to help customers experience a more exciting digital life.”
Asfar Khair, Chairman, Bengal Broadband Ltd said, “We are really delighted to be the content partner of Banglalink in this initiative. I believe that with the highest number of TV channels and quality entertainment content, Toffee can turn out to be one of the most preferred digital entertainment platforms in the country. We will continue to make efforts to provide users with the best content viewing experience on this platform.”
Banglalink will continue to bring such facilities to add more value to customers’ lives. Bengal Broadband Ltd is the TV broadcast partner of Banglalink in this initiative.