The brand value of Bangladesh has been rising as the country has ranked 39 in a global brand value index 2018 reflecting its socioeconomic vivacity.
Bangladesh has a brand value of U$257 billion, up 24 percent from last year, according to the ‘Nation Brands 2018’, report released by London-based Brand Finance.
Bangladesh’s rank was 44th in the index 2017.
Bangladesh is ahead of Pakistan and Sri Lanka in the global brand value index 2018 as these two neighbours have ranked 51 and 61 in the index.
The brand value of Bangladesh was US$ 208 billion in 2017 and US$170 billion in 2016.
Brand Finance is the world’s leading independent brand valuation and strategy consultancy and they measured the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism.
Topping the table as the world’s most valuable nation brand, the USA’s brand value has gone up 23 percent over the past year to US$25.9 trillion, said the report.
China maintains its spot as the second most valuable nation brand, with brand value up 25 percent to US$12.8 trillion.
The process of ranking involves a number of metrics including an evaluation of investment, society, goods and services, and GDP of a country, according to the report.
For investment, it considers governance, market, and the country’s people. For society, the methodology considered judiciary, graft, image, security, quality of life, and corporate ethics. In goods and services, it considers market, tourism and governance.