FIFA and Snap Inc. have teamed up to give football fans a new opportunity to express their passion for the FIFA World Cup.
The collaboration includes a range of creative tools so that football fans and Snapchatters worldwide can decorate their photo and video Snaps with 2018 FIFA World Cup Russia branded augmented reality Lenses, Filters and Stickers featuring the tournament’s icons, including the Official Mascot Zabivaka.
FIFA World Cup Stickers have been available from 14 June, the opening day of the tournament, in the Snapchat Sticker drawer.
Snapchatter’s can unlock an exclusive AR Face Lens featuring the Official Mascot Zabivaka now by clicking here or by scanning the Snapcode.
A range of FIFA World Cup Filters will also be available throughout the tournament in the Snapchat camera.
On the days of the FIFA World Cup semi-finals, 10 and 11 July, and the final, 15 July, a dedicated interactive augmented reality Lens using 3D Bitmoji will be available worldwide.
“We wanted to give fans something fun and unique for this edition of the FIFA World Cup,” commented Philippe Le Floc’h, FIFA Chief Commercial Officer. “In addition to our digital #WeLiveFootball campaigns, we are excited to be working with Snapchat so fans across the world can use these new creative tools to share their experiences of the 2018 FIFA World Cup Russia with friends.”
“We are delighted to contribute to FIFA`s fan engagement initiatives”, said Ben Schwerin, Vice President of Partnerships at Snap Inc. “We cannot wait for Snapchatters around the world to share their excitement for the 2018 FIFA World Cup Russia with their friends using the creative power of the Snap app.”