Huawei puts a photography studio in your pocket with the launch of new P10 and P10+

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At the Mobile World Congress held in Barcelona, Huawei Consumer Business Group has announced the launch of the new HUAWEI P10 and P10+, co-engineered with Leica, which bring professional studio-like effects to enhance portrait photography.

Through a special partnership with Pantone Color InstituteTM, the devices are introduced in the latest on-trend colors, specially optimized for their unique Hyper Diamond-Cut finish. Complemented by cutting edge technological innovations inside, including Huawei SuperCharge, HUAWEI P10 and P10+ are the most advanced photography smartphones available.

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For the first time in a smartphone, HUAWEI P10 and P10+ feature a Leica front camera, to complement their Leica Dual rear camera. With features including studio-like re-lighting and 3D facial detection technology, it produces beautiful photography results in any environment. In addition, Huawei’s Hybrid Zoom allows users to focus in on specific areas of an image while still keeping the sharpness of image quality.

The HUAWEI P10 and P10+ have also set a new standard in color and design. Co-created with Pantone Color Institute the device’s launch in two specially selected Pantone colors: PANTONE Greenery, the official PANTONE Colour of the Year 2017 and a deep blue shade which Huawei is offering as Dazzling Blue. By combining Huawei’s advanced industry design expertise and leading metal craftsmanship with the trusted color thought leadership and direction of Pantone Color Institute, the HUAWEI P10 and P10+ embody the personalities of the contemporary consumer.

To complement these unique colourways, the HUAWEI P10 and P10+ are also available in a selection of striking colors including Ceramic White, Dazzling Gold, Prestige Gold, Graphite Black, Rose Gold and Mystic Silver.

The high-quality design of the smartphones extends to the high-performance functions which include super-fast charging, thanks to Huawei’s proprietary SuperCharge technology, an operating system that will always stay just as fast as they day you purchased it and superior connectivity that ensures wherever you are you’ll stay connected.

Richard Yu, CEO of the Huawei Consumer Business Group, said: “With HUAWEI P10 and P10+ we have created a smartphone that revolutionizes and redefines portrait photography. Thanks to the evolution of our partnership with Leica Camera users now have an incredible Leica front camera on their Huawei device in addition to the rear. To match this innovation inside, Huawei’s partnership with Pantone Color Institute ensures that the devices are equally as beautiful on the outside. The HUAWEI P10 and P10+ are smartphones that are as fashionable as they are functional.”

Huawei has also partnered with Chinese designer Ricostru to develop a new aesthetic for a new collection of HUAWEI P10 and P10+ accessories including a mini smartphone bag, a unique and fashionable bracelet that can transform into a mobile phone charging cable.

Ingmar Wang, Director of Device Business of Huawei Technologies (Bangladesh) Ltd., said ‘Huawei’s products have gained large popularity and wholehearted acceptance by our valuable customers in Bangladesh. The stylish Huawei P10 and P10+ with their unique features and characteristics will definitely add greater joy in the lives of our customers by adding style and substance all packed in one set,’

HUAWEI P10 and P10+ are available in Europe and China from March, 2017, followed shortly after by Asia, Latin America, South Africa and Russia in April, 2017. It will be launched in Bangladesh soon.

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