Grameenphone and LAVA jointly launch affordable smartphones in Bangladesh

News Hour:

Following the massive success of previous co-branded smartphones Grameenphone and Lava have jointly brought two new affordable smartphones to the Bangladeshi market, bundled with exclusive offers.

Two Grameenphone-Lava co-branded devices, Lava Iris 605 and Lava Iris 821, were launched at a ceremony at a city hotel on November 14. The devices have been launched at a time when smartphone adoption is increasing at a significant rate thanks to the extended 3G coverage across the country and a host of useful digital services by Grameenphone.

Grameenphone Chief Marketing Officer Yasir Azman said, “Grameenphone, being the most preferred digital service provider in the digital revolution, has taken lead in digitizing Bangladesh through its vast array of digital services. From services catering to industries to individual customers, Grameenphone has improved lives and empowered societies with its innovation. Smartphones have re-defined the idea of staying connected and changed the way of communication hence we, along with Lava, are bringing two new affordable yet brilliant smartphones which will connect more people and empower their lives.”


Lava Iris 605, priced BDT 4,299, features 2 megapixel front flash camera and 5 megapixel rear camera along with features like smile detection, panorama, HDR, and beauty mode. The device is powered by 1.3 GHz dual-core Mediatek processor, 8 GB ROM, 1 GB RAM, and a 1750 mAh battery. Running on Android Lollipop 5.1, the device has 4.5 inch display. The device has some attractive customized features like video calling, musical dial pad tone, etc.

Lava Iris 821, priced BDT 6,999, on the other hand, boasts a 5 inch HD IPS display with 2.5D arc corning glass with real-world color rendition. Under the hood, there is a 1.3 GHz quad-core processor along with 16 GB ROM and 2 GB RAM.

For photo enthusiasts, Lava Iris 821 has an 8 megapixel rear and 5 megapixel front autofocus camera with wide aperture which will allow better photography in low light conditions.

The phone runs on Star OS on Android 6.0 Marshmallow, and has some interesting features like musical keypad tone, custom gestures and many fascinating in-camera beauty features. Its large 2500 mAh battery will ensure continuous service more than a day, supporting extended video playback, gaming and browsing.

Both of the phones come preloaded with useful apps like WowBox, My Contacts and Fun Store. In addition, Customers of both the smartphones will get a complimentary back cover and screen protector inside the box . Grameenphone has also offered two attractive bonus offers with these two smartphones.

Lava Iris 605 comes with 1 GB data free trial, 100 minute talk time and 1GB data at BDT 49. Lava Iris 821 comes with 1GB free trial data, 100 minute talk time and 2GB data at BDT 59. Both of the offers can be availed 12 times in 1 year by the customer. The campaign launched on 14 November 2016 and will continue for the next 60 days.

Customers will get 12 months manufacturer’s warranty and fastest after sales service from Lava service centers. Customers will also get a 15-day Early Life Failure whereby if any device is identified faulty within 15 days of purchase, customer will get a new smartphone as a replacement. Customers have to go to the Lava service centers to get this 15-day Early Life Failure benefit.

This article has been posted by a News Hour Correspondent. For queries, please contact through [email protected]
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