“I started developing it in glass … The trouble was we had to use chemical preservatives and I didn’t want to do that,” he said. “I realized that … you could put the tea in (an aerosol can) in a sterile condition and it’s completely isolated from the atmosphere.”
Launched in August in a small number of independent shops, No More Tea Bags comes in three flavors: English breakfast, Earl Grey and Jasmine,reports Reuters.
The unusual product has triggered some confusion and outrage among British tea drinkers, some taking to Twitter and jokingly labeling it “evil” or using the hash tag “#teaheresy”.
Ultimately, though, the product may lose out to consumers’ increasingly discerning tastes.
“This is probably more like your average cup of tea. There’ll be a lot of people who’d probably love … this flavor and this convenience,” said Jemma Swallow, a tea sommelier and co-founder of The Tea Box.
“But I think as people are demanding more from their tea, I think this market may get smaller.”
https://youtu.be/covji2bI9LE
